Advertising Articles

Business » Advertising | By Dominic Donaldson @ Friday, 28th November 2008 @ 1:14 PM

They\'re in the pages of our newspapers. They come through the door. They get given to us as we walk through the local high street. They even get left on our car windscreens outside our houses. It sounds like the build up to a bad 1950\'s B-movie, but I\'m not talking about anything as sinister as Body-snatchers. I\'m simply talking about leaflets. Leaflet distribution is everywhere. It is one of the most cost effective, immediate and versatile ways a company can marke... more...

Business » Advertising | By Amy Nutt @ Friday, 28th November 2008 @ 12:16 PM

When you own a business, setting up a trade show booth at a convention or a trade show can be a great way to sell and showcase your products. Why would you want to set up a trade show booth? Well, it\'s because doing so is a great way for you to get new customers. You create leads and you get your company\'s name out there for people to see and recognize. In the meantime, you\'re doing something that they remember such as giving away free items, conducting contests, and playing ga... more...

Business » Advertising | By Sheila Kloefkorn @ Wednesday, 26th November 2008 @ 10:57 PM

Is your e-commerce site your best salesperson? This article will provide you with information about e-commerce and search engine optimization, and how together, they can increase conversions and keep your customer coming back! Whether you\'re a small business just starting out or a large corporation, the following information will be beneficial to you. In order to gain a competitive edge in the world of online retail, you need to have a strategy that encompasses all aspects of e-co... more...

Business » Advertising | By Sheila Kloefkorn @ Wednesday, 26th November 2008 @ 10:04 PM

Everywhere you go online, you\'ll find videos. They stimulate the minds of many. This article will provide you with information about online video optimization and syndication, and how you can use it to increase traffic to your website. Whether you\'re a small business just starting out or a large corporation, the following information will be beneficial to you. The explosion of online video in recent years has left online companies scrambling for a way to capitalize on this ... more...

Business » Advertising | By DK Fynn @ Wednesday, 26th November 2008 @ 7:06 AM

This past summer (2008), I received a great book from top copywriter, Tina Lorenz. She sent it to me as a gift. Let me tell you: this has been one of the most meaningful books I\'ve ever read, and it\'s key message is the driving force behind what I\'ll be writing about here. The subtitle of The Go-Giver is A Little Story About A Powerful Business Idea. A powerful business idea indeed-not just in business, but in life. The message I took from this book, and a q... more...

Business » Advertising | By Amy Nutt @ Tuesday, 25th November 2008 @ 12:53 PM

If you\'re a business and you like trade shows, it is a must that you get a custom trade show display for your next convention. Custom made is going to get the attention that you need. The problem, though, is how to get a custom trade show display and have it ready by your next convention. It is very important that you take the custom route because that means you\'re going to be different from all of the other trade show displays at the convention. Designing the booth Yo... more...

Business » Advertising | By Amy Nutt @ Tuesday, 25th November 2008 @ 12:47 PM

Establishing a solid trade show presence is an important part of the marketing plan for many companies. Trade shows can provide a great arena to promote your products, both existing and new. Attending trade shows can also help you learn about new industry trends, increase your sales, and create new contacts with important industry players. But before you attend your first trade show, you need to have a display. It is typical for most companies to allot almost a third of their marketi... more...

Business » Advertising | By DK Fynn @ Tuesday, 25th November 2008 @ 12:36 PM

Before we get into this article, I want you to note that one thing to consider when contracting with a copywriter is to find out if this person is more than \"just a copywriter\". This is a small distinction that can make a world of difference. A person who\'s just a copywriter is not likely to see the larger vision of what you\'re trying to accomplish. Granted, they may know how to do their job/profession well, but they might not be able to help you in other areas of cop... more...

Business » Advertising | By Dominic Donaldson @ Saturday, 22nd November 2008 @ 11:43 PM

The term \'Spin Doctor\' has been with us now for many decades and since the 1980\'s it has gradually become more and more a part of everyday language. Although the term is relatively new the actual role of a Spin Doctor can be traced back centuries in one form or another. Many Spin Doctors do not appreciate the analogy between spin and propaganda but it is undoubtedly there. Where they differ is in the way they represent the truth. Propaganda has often been used to dissemi... more...

Business » Advertising | By MIKE SELVON @ Saturday, 22nd November 2008 @ 3:38 PM

There are telemarketing services available to anyone searching for a better avenue of direct marketing. Telemarketing calls can be cheaper than modern advertising for some. Prices vary, as they do for any service, and are dependent on what type of service the company or individual is looking to procure. The great thing about telemarketing is that, although some people are hard to reach over the phone, it is somewhat of a personal way to reach clients and possible future clients. One reaso... more...