Multimedia Articles

Business » Advertising » Multimedia | By Robert Schumacher @ Monday, 17th November 2008 @ 10:38 PM

Vague does not work in plumbing ads or any other advertising. Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that rarely get noticed or acted upon and a tangible message that gets attention and is likely to spur action. Joe decides that his main unique selling point is quick service. After all, no one wants to wait around all day for a plumber (or any trades person) to show up. more...

Business » Advertising » Multimedia | By Robert Schumacher @ Thursday, 30th October 2008 @ 6:22 AM

People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems simple. The facts say otherwise. The reality most often missed in advertising is the fact that people buy benefits (what is in it for them), rarely features (what it is or does). Grab any publication in reach and take a quick look at the advertisements: chock... more...

Business » Advertising » Multimedia | By Rodney Marvel @ Friday, 24th October 2008 @ 8:25 AM

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR\'s in American households is causing some consternation among marketing executives. Companies like Ace Marketing ... more...

Business » Advertising » Multimedia | By Craig Bradburn @ Thursday, 2nd October 2008 @ 9:17 AM

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice broadcast. First, the voice broadcast copy was pretty good. Second, the voice broadcast connected to me with neither the caller nor myself actually on the phone. Let\'s talk about the voice broadcast copy for a minute. The voice broadcast subject was about vent cleaning and the caller made a comp... more...

Business » Advertising » Multimedia | By Sarah Staar @ Thursday, 14th August 2008 @ 8:49 AM

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models. The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video streaming or video download costs. The consequence of this is that Internet TV or IPTV as some call it is becoming the province of the major ch... more...

Business » Advertising » Multimedia | By Sarah Staar @ Wednesday, 13th August 2008 @ 10:03 PM

There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel. Is there a solution to these issues ? Well, if there isn\'t one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements fr... more...

Business » Advertising » Multimedia | By Barry Wayne @ Wednesday, 25th June 2008 @ 1:16 AM

One of the most difficult marketing realities to get your head around is this: People will usually buy what they WANT before they buy what they NEED. This is particularly true online where temptation and opportunity lurk around every page corner. A woman may need to get from her house, to work, and back. But, she wants a Hummer H2. Fulfilling the need to get to work and back could be a bus pass. But, the Hummer H2 fulfills her wants though the Hummer is seri... more...

Business » Advertising » Multimedia | By gregory burrus @ Wednesday, 18th June 2008 @ 12:16 AM

Looking to generate traffic to your website? There are many options available and some come and go depending on the whims of the internet market and some of the key players who decide what\'s popular and what\'s not. Today one of the most powerful strategies for attracting traffic is video marketing. However when it comes to making video you have many options and you can create from scratch or use what you have to repurpose them for your current needs. To aid and stimulate your... more...

Business » Advertising » Multimedia | By Todd Ash @ Saturday, 7th June 2008 @ 2:32 PM

Internet video marketing capitalizes on this, giving clients the possibility of deeply impacting consumers. Thanks in part to the popularity of such sites as YouTube, as well as mobile phones and media players, interactive information is now only seconds away and almost always within arm?s reach. Internet Video is set to be the dominant medium for the 21st century. Soon all of our Television will be delivered over the net. Video marketing is viral and relies heavily on community ... more...

Business » Advertising » Multimedia | By Gav Shannon @ Saturday, 7th June 2008 @ 10:07 AM

Do you know how to get more viewers, listeners and visitors to your website? You need video to discover how video article marketing can get you endless waves of free traffic. Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In todays highly competitive Internet, with the right talent and a desire to succeed, you have a shot at being a \"video marketer\" for 1/10th or 1/20th of the cost. A whole new creative world has opened... more...