Small Business Articles

Business » Small Business | By Jonathan McCulloch @ Wednesday, 3rd December 2008 @ 7:20 PM

Right now is a good time to be getting into the copywriting market, both as a buyer and as a seller. Am I serious, seeing as how we\'re in the worst recession since the 1930s? Yes, I am. I\'m deadly serious, because right now people need good copywriters more than ever. But as ever, there are a few caveats. The first is don\'t deceive anyone, least of all yourself, you can perform miracles. You can\'t. No matter how good a copywriter you are, you\'re not a ... more...

Business » Small Business | By Danek Kaus @ Tuesday, 2nd December 2008 @ 8:10 PM

There is a lot of misunderstanding about the nature of publicity and how to go about getting it. Here are 7 myths that may keep you from getting the free publicity you deserve. Myth 1. Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if you\'re willing to pay extra, the placement of the ad. Publicity is free, unless you are working with a publicist. Even so, the cost of hiring one is much less than the... more...

Business » Small Business | By Jan Marie Dore @ Monday, 1st December 2008 @ 7:47 PM

For far too many years in my business, I struggled with narrowing my specialty and choosing a niche. I believed that fine tuning my niche would keep away much needed business and clients. I have found the opposite to be true. Now my niche has become more like a beacon that attracts just the right clients without as much effort on my part. What is a niche? My definition of a niche is a target market plus a specialty. You can start with one or the other, but in order to have a true n... more...

Business » Small Business | By Robert Schumacher @ Monday, 1st December 2008 @ 6:49 PM

We hear a lot these days about think tanks. Ever consider one for your own business? No business is too small to benefit from having its own sounding board . . . call it an Advisory Board, a Mastermind Group or a Success Team. Call it whatever you wish but understand that this concept can be a tremendous catalyst for growth. Think about the last time you met with other business people and had an open discussion sharing your ideas and concerns about business challenges. more...

Business » Small Business | By Jan Marie Dore @ Friday, 28th November 2008 @ 12:00 PM

If you are a service provider charging by the hour for your services, you may be trapped in a cycle of under-earning. Charging an hourly or even monthly rate for your time puts a ceiling on the amount of income you can earn. Your profits are limited to how much time you have available to actively work with your clients. And that time is restricted because of all the other activities you are doing to run your business: marketing, sales calls, speaking, networking, writing a newsletter. . .... more...

Business » Small Business | By Leva Duell @ Wednesday, 26th November 2008 @ 10:52 PM

Home-based secretaries are also known as virtual assistants or personal assistants. The function of secretarial services is similar to that of personal assistants. Secretarial services have been around many years before the Internet created the terms virtual assistants and virtual assisting. Secretarial services and virtual assistants are independent contractors doing contract work. Typing skills, good grammar and knowledge of Microsoft Word are a must. Communications skills are also imp... more...

Business » Small Business | By Deborah Gallant @ Wednesday, 26th November 2008 @ 9:00 PM

Many small business owners feel overwhelmed when they face the daunting prospect of getting their online presence going. Everywhere you turn there\'s an \"expert\" trying to tell you what you ought to do. As a coach and consultant to entrepreneurs, I\'ve watched too many of you go astray, so I\'ve assembled my Top Ten List of Mistakes so you can avoid them! 1. Not Having A Website - Over 77% of all Americans are online. Your clients and contacts expect you ... more...

Business » Small Business | By Jan Marie Dore @ Monday, 24th November 2008 @ 2:50 AM

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Business » Small Business | By Jan Marie Dore @ Monday, 24th November 2008 @ 2:44 AM

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Business » Small Business | By Kris Koonar @ Saturday, 22nd November 2008 @ 12:43 AM

Small or startup businesses are at a maximum risk during a period of credit crunch or recession. This is mostly attributed to some factors, which are simply out of their control. The cash flow is important for any business, whether big or small. Startup businesses do not have huge capital in hand or any assets that they could use. Starting anew, their credit scores are also low. In this situation they are highly vulnerable to be badly affected during the credit crunch or recession. At this junct... more...